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Alaya Hotels and Resorts has maintained its credibility in preserving Balinese culture through the achievement of the Tri Hita Karana and PR Simpatik awards 2019

06 December 2019

The awards just came for Alaya Hotels & Resorts, reinforcing that a local brand has the ability to excel alongside international hospitality corporations. The last week of November 2019 saw both Alaya Resort Ubud and Alaya Dedaun Kuta achieved Emerald Accreditations in Bali’s annual Tri Hita Karana Awards. At the same time, Alaya Resort Ubud was also acknowledged with two PR Simpatik Awards.

Alaya Resort Ubud and Alaya Dedaun Kuta were both awarded Emerald Accreditations during Tri Hita Karana (THK) Awards 2019. The awards were presented during an official ceremony hosted on 29th November 2019 at the Ksirarnawa Hall, Art Centre in Denpasar. This culturally-inspired event was attended by leading Balinese hoteliers and business owners. The awards essentially recognize significant achievements in incorporating sustainable spiritual, social and environmental principles and practices into business operations. This is Alaya Resort Ubud’s second Emerald Award which has completed the best score in Tri Hita Karana accreditation so the property has been upgraded to the top Emerald 3 award this year as a Five Star Property and also a second Emerald award for Alaya Dedaun Kuta as a Boutique Villa.

In conjunction with the Tri Hita Karana Awards, the foundation also presented PR Simpatik Awards to deserving hospitality employees in the field of public relations. One of Alaya Resort Ubud team were rewarded for their fine efforts. Assistant Sales Manager – Ni Wayan Anik Yuliastini won the best favourite place for Manager Level. This award is dedicated public relations practitioners in Bali’s hospitality industry for their contribution in advocating the Tri Hita Karana philosophy on a professional and personal level.

The evaluation process involved all finalists answering written tests about their understanding of the Tri Hita Karana lifestyle concept. These results contributed extra points towards the final assessment. The aim of this was to identify winning candidates who are capable of disseminating THK programs, not only within their respective workplaces, but also within local society in general.

Under the Alaya Hotels & Resorts banner, both properties strive to implement the principles of Tri Hita Karana, which is a Balinese Hindu lifestyle philosophy, into all areas of business. We are committed to adhering to local cultural and spiritual beliefs, as well as trying to make a difference to those less fortunate who do not directly benefit from the island’s tourism sector.


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