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Alaya Hotels and Resorts Initiate Charity Programs Amid Pandemic

01 June 2020

Amid the COVID-19 pandemic, Alaya Hotels and Resorts have launched charity programs to help those in need, ranging from distributing face masks, food materials to monetary support. Alaya Hotels and Resorts have started three charities under its Alaya Care, Sustainable Corporate Social Responsibility Program from Employees of Alaya Resort Ubud.

In the first charity, as previously announced, Alaya Resort Ubud has previously established a partnership with Pasraman Gurukula Foundation to make an ongoing sustainable contribution to a local school and community in Bali. Following a site visit to the Pasraman located in Bangli on August 2019, a sustainable CSR agreement between the resort and the foundation was signed. This document states that Alaya Resort Ubud will support Pasraman Gurukula Foundation on a monthly basis by providing food for 200 kg rice and monetary support from Alaya Care, CSR program funded from 2% of employee salary and Ibu Dewi Mas as the Advisor for this Alaya Care contribution. This is a part of Alaya Care program as its commitment for its sustainable contribution since August 2019. 

In going collaboration with Yayasan Bumi Sehàt based on each designated project. Started last year, Alaya Resort Ubud helped to improve the sanitation and hygienic program of the employee SOP as well donating some other needs such as linen, chemical etc. This year due to COVID-19 situation the management team supported by employee initiates to provide additional donation to Yayasan Bumi Sehàt with gallons of disinfectant and hand sanitizer. On the top, as additional, an approx. 100 fabric reusable face mask for visitors of Yayasan Bumi Sehàt, was contributed by Ibu Dewi Mas, General Manager Alaya Hotels and Resorts as a part of Alaya Care commitment.

 “As we are together in this trying times, we try to help other people getting through this situation as we believe, together we are stronger.” Commented Ibu Dewi Mas, on this charity program. She also said that this contribution goes towards supporting the health and education of disadvantaged members of the local community via Pasraman Gurukula and Yayasan Bumi Sehat, a non-profit foundation. All contributions will go directly to both foundation to help cover the costs of various ongoing programs. 

On Alaya’s CEO birthday on 21st of April, Bapak Jimmy Gunawan was also touched to make a donation to all Alaya Hotels and Resorts employees. “We are grateful for the dedication and hard work of our employees” said Jimmy Gunawan, chief operating officer of Alaya Hotels and Resorts “This food material distribution initiative is a way to express our gratitude and well-deserved appreciation for Alaya’s family and we hope these food material can provide a bit of comfort during these trying times.”

Similar contribution was also distributed by Ibu Dewi Mas to Alaya Resort Ubud’s outsource team of Security Safety and Gardener Team as a part of Management commitment in supporting our Alaya family.

Having crated this sustainable contribution that is essentially all about giving back and supporting a local community, Alaya Hotels & Resorts now serves as a role model. This has all come about under the banner of the Alaya Care program with the aim to expand CSR opportunities for individuals or groups and accelerate the adoption of sustainability inclusion initiatives. 

As a premier local brand, Alaya Hotels and Resorts hope to inspire other like-minded entities within the hospitality sector to embrace similar programs. This collaboration is an opportunity to express gratitude for all of the blessings bestowed by God Almighty. It also reinforces the resort’s commitment to Tri Hita Karana, a Balinese Hindu lifestyle philosophy that is all about maintaining a harmonious balance between mankind (Pawongan), the environment (Palemahan) and God Almighty (Parahyangan).



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